Search engine optimization, is critical for a new business as it is the process of optimizing your website to rank higher in search engine results pages (SERPs). As a new business, you need to establish your online presence, and SEO can help you do that by improving your website’s visibility, traffic, and credibility. By ranking higher in search results, you can attract potential customers who are searching for products or services related to your business. Moreover, SEO is a cost-effective and long-term strategy that can help you gain a competitive edge over your rivals. Therefore, it is essential for a new business to invest in SEO to build a solid foundation for its online success.